Filtering irrelevant actor updates from content feeds

An apparatus, comprising:

• one or more processors;
• and
• memory storing instructions that, when executed by the one or more processors, cause the apparatus to:
• identify a set of candidate content items to display to a user;
• for each content item in the set of candidate content items:
• obtain a content score for the content item;
• determine a second user associated with the content item;
• determine a propensity for the user to click on content associated with the second user;
• and
• when the propensity is less than a pre-determined threshold, apply a penalty to the content score;
• order the set of candidate content items according to the content scores;
• and
• forward the ordered set of content items for display to the user.

A system, comprising:

• an identification mechanism comprising a non-transitory computer-readable medium comprising instructions that, when executed, cause the system to identify a set of candidate content items to display to a user;
• a scoring mechanism comprising a non-transitory computer-readable medium comprising instructions that, when executed, cause the system to, for each content item in the set of candidate content items:
• obtain a content score for the content item;
• determine a second user associated with the content item;
• determine a propensity for the user to click on content associated with the second user;
• and
• when the propensity is less than a pre-determined threshold, apply a penalty to the content score;
• an ordering mechanism comprising a non-transitory computer-readable medium comprising instructions that, when executed, cause the system to order the set of candidate content items according to the content scores;
• and
• a forwarding mechanism comprising a non-transitory computer-readable medium comprising instructions that, when executed, cause the system to forward the ordered set of content items for display to the user.