System and method for tagging and tracking events of an application platform

An event tracking system comprising:

• a usage trigger database;
• a transaction system;
• and
• a trigger action processor,
• wherein the event tracking system is constructed to receive, from an external multi-tenant application platform system, first usage trigger configuration for a first platform account of the platform system, and store the first usage trigger configuration in the usage trigger database,
• wherein the transaction system is constructed to receive at least one event publication from the multi-tenant application platform system via an interface of the transaction system;
• wherein, for each event publication received via the interface, the transaction system is constructed to:
• determine whether the event publication is associated with the first usage trigger configuration, and
• responsive to a determination that the event publication is associated with the first usage trigger configuration, increment a first counter associated with the first usage trigger configuration;
• and
• wherein responsive to a determination that the first counter satisfies a first trigger condition of the first usage trigger configuration, the trigger action processor is constructed to send a request to one of the platform system and an external application server system of the first platform account, in accordance with a first trigger action of the first usage trigger configuration.