Automated learning and gesture based interest processing

A computer program product stored on a computer readable storage medium, which when executed by a computing system, processes user interests, the program product comprising:

• program code that receives gesture data from a collection device for an inputted interest of a user;
• program code that receives and analyzes behavior data associated with the inputted interest;
• program code that calculates an affinity score for the inputted interest based on the gesture data and an analysis of the behavior data;
• program code that assigns a dynamically generated tag to the inputted interest based on an inputted context associated with the inputted interest;
• and
• program code that stores structured interest information for the user, including a unique record for the inputted interest that includes the affinity score and dynamically generated tag.

A computerized method for processing user interests, comprising:

• receiving gesture data from a collection device for an inputted interest of a user;
• receiving and analyzing behavior data associated with the inputted interest;
• calculating an affinity score for the inputted interest based on the gesture data and an analysis of the behavior data;
• assigning a dynamically generated tag to the inputted interest based on an inputted context associated with the inputted interest;
• and
• storing structured interest information for the user that includes a unique record for the inputted interest having the affinity score and dynamically generated tag.