A position specifying method for specifying, when a spectacle wearing parameter about a subject is to be measured by using a face image of the subject in a wearing state of a spectacle frame, a measurement reference point on the face image required for the measurement, the position specifying method comprising:
- acquiring each of a first image as the face image of the subject in a spectacle-frame wearing state and a second image as the face image in a spectacle-frame non-wearing state;
- when the measurement reference point is to be specified, preparing and displaying a third image obtained by associating the first image in the spectacle-frame wearing state and the second image in the spectacle-frame non-wearing state;
- and
- specifying the measurement reference point of the spectacle wearing parameter on the third image.