Vehicle display control device and vehicle display unit

A vehicle display control device that controls to display a virtual image in a subject vehicle equipped with a head-up display that displays the virtual image in association with at least one front obstacle in outside scenery by projecting a display image on a projection member for transmitting the outside scenery therethrough, the vehicle display control device comprising:

• an image storage device that stores, as the display image, a highlighting image for highlighting the front obstacle by a first linear portion, having a first virtual image display size surrounding the front obstacle with a margin spaced apart from the front obstacle at a first virtual image display position corresponding to an entire range less than an entire circumference other than a lower side of a periphery of the front obstacle, and a second linear portion, having a second virtual image display size surrounding the front obstacle with a margin spaced apart from the front obstacle and a lower brightness than the first linear portion at a second virtual image display position between opposing ends of the first linear portion in the periphery of the front obstacle;
• and
• a virtual image display control device that is provided by at least one processor and controls a virtual image display position including the first virtual image display position and the second virtual image display position and a virtual image display size including the first virtual image display size and the second virtual image display size.