Digital advertising bidding method, digital advertising bidding system, token generating server, data management server and campaign management method

A digital advertising bidding system, comprising:

• a token generating server;
• a demand side server coupled to the token generating server;
• and
• a data management server coupled to the demand side server and the data management server,
• wherein the token generating server receives an ad request with an identifier,
• wherein the token generating server encrypts the identifier to generate a token corresponding to the ad request to replace the identifier,
• wherein the token generating server transmits the token and a corresponding bid request to the demand side server,
• wherein the token generating server transmits the token and the identifier to a data management server,
• wherein the demand side server requests a targeting information corresponding to the token from the data management server,
• wherein the data management server transmits the targeting information to the demand side server.

A token generating server, comprising:

• a processor;
• and
• a communication chip coupled to the processor,
• wherein the communication chip receives an ad request with an identifier,
• wherein the processor encrypts the identifier to generate a token corresponding to the ad request to replace the identifier,
• wherein the communication chip transmits the token and a corresponding bid request to a demand side server,
• wherein the communication chip transmits the token and the identifier to a data management server,
• wherein the communication chip receives a bid response correlated with a targeting information from the demand side server,
• wherein the processor determines whether the demand side server is a highest bidder, and the communication chip transmits a winning information to an ad space which transmits the ad request if the demand side server is the highest bidder.

A data management server, comprising:

• a processor;
• and
• a communication chip coupled to the processor,
• wherein the communication chip receives an encoded identifier from a campaign runner server,
• wherein the processor acquires a campaign list corresponding to the encoded identifier through a matching module,
• wherein the communication chip transmits the campaign list to the campaign runner server.

A campaign management method, comprising:

• receiving an encoded identifier from a campaign runner server;
• acquiring a campaign list corresponding to the encoded identifier through a matching module;
• and
• transmitting the campaign list to the campaign runner server.