Method and apparatus for providing augmented reality services

An electronic device capable of providing an augmented reality service, comprising:

• a display;
• a communication unit;
• and
• a processor electrically connected with the display and the communication unit, the processor is configured to:
• receive content related information for an object through the communication unit;
• transmitting a request for at least one content among multiple contents related to the object through the communication unit based on filtering information and the content related information;
• and
• output at least one content received in response to the request in a virtual region of the display.

A server capable of providing an augmented reality service, comprising:

• a communication unit;
• and
• a processor electrically connected with the communication unit,
• wherein the processor is configured to:
• transmit, in response to a request for content related information related to an object, content related information to an electronic device through the communication unit;
• and
• transmit, in response to a request for at least one content among multiple contents indicated by the content related information, at least one content to the electronic device through the communication unit,
• wherein the at least one content is selected based on filtering information and the content related information.