Method and system for displaying targeted content on a digital signage board

A method for displaying targeted content on a digital signage board (DSB), the method comprising:

• receiving, by one or more transceivers in a content server, an aggregated encrypted profile from a server, wherein the server aggregates encrypted profile information received from each of a plurality of user-computing devices to generate the aggregated encrypted profile when the plurality of user-computing devices is in a proximity range of the DSB, wherein the DSB is associated with one or more products and/or services;
• decrypting, by one or more processors in the content server, the aggregated encrypted profile to select the targeted content from a content repository associated with the one or more products and/or services;
• and
• rendering, by the one or more processors in the content server, the selected targeted content through a user interface displayed on the DSB.

A system of displaying targeted content on a digital signage board (DSB), the system comprising:

• one or more processors in a server configured to:
• receive encrypted profile information, by utilizing one or more transceivers in the server, from each of a plurality of user-computing devices when the plurality of user-computing devices is in a proximity range of the DSB, wherein the DSB is associated with one or more products and/or services;
• aggregate the encrypted profile information received from each of the plurality of user-computing devices to generate an aggregated encrypted profile;
• and
• transmit the aggregated encrypted profile to a content server by utilizing the one or more transceivers in the server, wherein the content server decrypts the aggregated encrypted profile to select the targeted content from a content repository associated with the one or more products and/or services, wherein the targeted content is displayed on the DSB.

A system of displaying targeted content on a digital signage board (DSB), the system comprising:

• one or more processors in a content server configured to:
• receive an aggregated encrypted profile from a server by utilizing one or more transceivers in the content server, wherein the server aggregates encrypted profile information received from each of a plurality of user-computing devices to generate the aggregated encrypted profile when the plurality of user-computing devices is in a proximity range of the DSB, wherein the DSB is associated with one or more products and/or services;
• decrypt the aggregated encrypted profile to select the targeted content from a content repository associated with the one or more products and/or services;
• and
• render the selected targeted content through a user interface displayed on the DSB.

A computer program product for use with a computer, the computer program product comprising a non-transitory computer readable medium, wherein the non-transitory computer readable medium stores a computer program code for displaying targeted content on a digital signage board (DSB), wherein the computer program code is executable by one or more processors in a server to:

• receive encrypted profile information, by utilizing one or more transceivers in the server, from a plurality of user-computing devices when the plurality of user-computing devices is in a proximity range of the DSB, wherein the DSB is associated with one or more products and/or services;
• aggregate the encrypted profile information received from each of the plurality of user-computing devices to generate an aggregated encrypted profile;
• and
• transmit the aggregated encrypted profile to a content server by utilizing the one or more transceivers in the server, wherein the content server decrypts the aggregated encrypted profile to select the targeted content from a content repository associated with the one or more products and/or services, wherein the targeted content is displayed on the DSB.

A computer program product for use with a computer, the computer program product comprising a non-transitory computer readable medium, wherein the non-transitory computer readable medium stores a computer program code for displaying targeted content on a digital signage board (DSB), wherein the computer program code is executable by one or more processors in a content server to:

• receive an aggregated encrypted profile from a server by utilizing one or more transceivers in the content server, wherein the server aggregates encrypted profile information received from a plurality of user-computing devices to generate the aggregated encrypted profile when the plurality of user-computing devices is in a proximity range of the DSB, wherein the DSB is associated with one or more products and/or services;
• decrypt the aggregated encrypted profile to select the targeted content from a content repository associated with the one or more products and/or services;
• and
• render the selected targeted content through a user interface displayed on the DSB.