Offer management system and methods for targeted marketing offer delivery system

A computer-implemented method for providing interactive, real time definition by a user of at least one de-identified market segment derived from a plurality of de-identified prior financial transactions of consumers maintained in a computer system associated with a financial institution and delivery of electronic targeted marketing offers by one or more second computer systems via a computer communications network through at least one security component to a consumer computer system associated with a consumer of one or more financial institutions in the at least one defined market segment upon detection that the consumer in the defined market segment has made an offer qualifying transaction, wherein the computer system associated with the financial institution and the one or more second computer systems are remotely located and physically separated from a targeted marketing offer management computer system (OMS) and are located behind at least one security component, the computer-implemented method comprising the steps of:

• displaying at the OMS an interactive marketing campaign user interface to the user, the marketing campaign user interface including at least a segment population field for display of the number of consumers in a segment being defined from an estimated total population of consumers whose de-identified transactions are provided in a second computer system of the one or more second computing systems for segment definition, one or more data entry fields corresponding to one or more dimension criteria for defining the at least one defined market segment, and one or more data entry fields for providing data corresponding to a targeted marketing offer for delivery to consumers in a defined segment;
• displaying information indicating selectable potential market segments;
• receiving user entry of information corresponding to one or more dimension criteria for defining at least one defined market segment, said dimension criteria defining one or more properties of transactions by a consumer in order to qualify to receive a targeted marketing offer in the segment;
• receiving user entry of information for defining the at least one targeted marketing offer for delivery to a consumer in the defined market segment as detected by the second computer system of the one or more second computing systems as having made a transaction meeting the criteria of an offer qualifying transaction;
• in response to receipt of information input by the user to define a proposed market segment,
• requesting segment population information from the one or more second computer systems corresponding to the at least one proposed market segment, the segment population information derived by accessing a database comprising a plurality of de-identified prior financial transactions of consumers obtained from a computer system associated with a financial institution and determining a number of consumers that meet the dimension criteria of the defined market segment;
• receiving from the one or more second computer systems segment population information corresponding to the at least one proposed market segment;
• displaying the segment population information to the user in the segment population field of the marketing campaign user interface;
• repeating the steps to receive user input of dimension criteria and displaying segment population information to the user until the user has determined a defined final market segment;
• based on information entered by the advertiser corresponding to a defined final market segment, assembling the campaign data including the targeted marketing offer for the defined final market segment for delivery to the one or more second computer systems;
• and
• transmitting the campaign data including the targeted marketing offer to the one or more second computer systems via the computer communications network so that the second computer system can deliver the targeted marketing offer to a particular consumer within the defined final market segment upon determination by via the one or more second computer systems associated with the financial institutions that the consumer has made the offer qualifying transaction.