Placement of adhesive in display device

A device comprising:

• a body comprising a wall and a deck extending inwardly from the wall;
• a display module supported by the deck;
• and
• a pressure sensitive adhesive adhering the display module to the deck, the pressure sensitive adhesive being separated from the wall by a gap of between 0.15 to 0.25 mm.

A method of applying a pressure sensitive adhesive to a body of a display device configured to support a display module, the method comprising:

• placing a pressure sensitive adhesive assembly comprising the pressure sensitive adhesive and a releasable support on a pressure sensitive adhesive application fixture;
• while maintaining the pressure sensitive adhesive assembly on the pressure sensitive adhesive application fixture, aligning a position of the pressure sensitive adhesive to the body by
• positioning a first index feature on the pressure sensitive adhesive application fixture to interface with a first reference feature of the body, and
• positioning a second index feature on the pressure sensitive adhesive application fixture to interface with a second reference feature on the body;
• and
• adhering the pressure sensitive adhesive to the body while maintaining contact of the first index feature with the first reference feature and the second index feature with the second reference feature.