Liquid Crystal Display Apparatus and Method of Driving Liquid Crystal Display Apparatus

A method of driving a liquid crystal display apparatus which comprises a liquid crystal layer and a plurality of electrode pairs used for applying voltages to the liquid crystal layer, and in which pixels partitioned to include the electrode pairs are arranged in a matrix pattern and a plurality of sub pixels partitioned to include one or two electrode pairs are included in each of the pixels,

• wherein a voltage difference between voltages applied to the liquid crystal layer by the electrode pairs partitioning at least two sub pixels among the plurality of sub pixels is different according to an arrangement position of the pixel in a row direction and/or a column direction of a matrix.

A method of driving a liquid crystal display apparatus which comprises a liquid crystal layer and a plurality of electrode pairs used for applying voltages to the liquid crystal layer, and in which pixels partitioned to include the electrode pairs are arranged in a matrix pattern and a plurality of sub pixels partitioned to include one or two electrode pairs are included in each of the pixels,

• wherein a brightness difference or a luminance difference between at least two sub pixels among the plurality of sub pixels is different according to an arrangement position of the pixel in a row direction and/or a column direction of the matrix.