Data delivery system and method

Abstract

There is provided a data delivery system (10) for providing multimedia content data to users, wherein the data delivery system (10) includes a data server arrangement (120) for supplying the multimedia content data to the users, an advertisement content data server arrangement (140) for providing advertisement content data to the users, and a control centre arrangement for coordinating supply of the multimedia content data and the advertisement content data to the users. The users have spatially locally thereto computing hardware and associated display hardware for presenting the multimedia content data and the advertisement content data received at the users, wherein the computing hardware is operable to execute program instructions (50, 60) for presenting the multimedia content data and the advertisement content data received at the users. The program instructions (50, 60) are operable to cause the computing hardware to report to the advertisement content data server arrangement (140) an operating status and data processing capability of the computing hardware and associated display hardware, and the advertisement content data server arrangement (140) is operable to select advertisement data content for supplying to the users, customized for each user, depending upon the operating status and data processing capability, as well as a profitability associated with selecting the advertisement data content.

Dependencies are inferred from the claim text.