Methods and apparatus to meausre exposure to streaming media

A method comprising,

• accessing metering data collected by a media monitor monitoring a presentation device, the metering data including a first tag selected from a series of tags extracted, by the media monitor, from media played on the presentation device, the first tag extracted from the media proximate in time to an event associated with the media playing on the presentation device, the metering data omitting other tags in the series of tags extracted by the media monitor from the media, each of the first tag and the other tags embedded in a different portion of the media, the media monitor extracting each of the first tag and the other tags from the media when the corresponding different portion of the media is played;
• and
• analyzing, via a processor executing instructions stored in a memory, the metering data to determine exposure of an audience of the presentation device to the media.

16-21. (canceled)

A non-transitory computer readable medium comprising instructions that, when executed, cause a machine to at least:

• access metering data collected from a media monitor, the metering data including first and second metadata tags selected from a series of metadata tags extracted, by the media monitor, from media played on a presentation device, the first metadata tag extracted from the media proximate in time to when the media began playing in response to the presentation device accessing a first uniform resource locator, the second metadata tag extracted from the media proximate in time to an event associated with the media, the metering data excluding intermediate metadata tags in the series of metadata tags extracted by the media monitor between the first metadata tag and the second metadata tag, each of the metadata tags in the series of metadata tags embedded in a different portion of the media, the media monitor extracting each of the metadata tags from the media when the corresponding different portion of the media is played;
• and
• analyze the metering data to determine exposure of an audience of the presentation device to the media.

(canceled)

(canceled)

29-33. (canceled)