Delivery of content associated with a broadcast work

A method for use in a broadcasting system including at least one processor and associated memory, the method comprising:

• providing, to a broadcaster, broadcast content including particular works associated with a unified number system (UNS) identifier, wherein the broadcast content includes the UNS identifier;
• receiving, from an end-user device, a request for content associated with a broadcast work, wherein the request for content includes the UNS identifier included in the broadcast content;
• in response to the request for content associated with the broadcast work:
• obtaining the content associated with the broadcast work using the UNS identifier included in the request for content received from the end-user device;
• and
• delivering the content associated with the broadcast work to an end user associated with the end-user device.

A content delivery system comprising:

• a content database storing a plurality of content items obtained from various sources, the plurality of content items associated with unified number system (UNS) identifiers;
• a processing system configured to:
• obtain end-user preferences related to delivery of content associated with a broadcast work;
• provide, to a broadcaster, broadcast content including particular works associated with a unified number system (UNS) identifier, wherein the broadcast content includes the UNS identifier;
• receive, from an end-user device, a request for content associated with the broadcast work, wherein the request for content includes the UNS identifier included in the broadcast content;
• the processing system further configured to, in response to the request for content associated with the broadcast work:
• obtain particular content associated with the broadcast work from the content database using the UNS identifier included in the request for content received from the end-user device, wherein the particular content associated with the broadcast work is obtained based, at least in part on the end-user preferences;
• and
• deliver the particular content associated with the broadcast work to an end user based, at least in part on the end-user preferences.