System for measuring parameters associated with the wheels of the motor vehicle (1B), said system comprising a plurality of electronic measuring modules (100B) each mounted in a wheel (10B) of the vehicle (1B) in order to measure parameters associated with said wheel (10B) and an electronic control unit (5B) of said electronic measuring modules (100B), each electronic measuring module (100B) being configured to determine a set of proximity scores (200) with the other modules (100B) and to send said set of proximity scores (200) that have been determined to the electronic control unit (5B), said electronic control unit (5B) being configured to receive from each electronic measuring module (100B) a set of proximity scores (200) and to determine the location of each module (100B) from said sets of proximity scores (200) received, this system being wherein each module (100B) is configured to function in an initialization mode termed the “sender” mode in which the module (100B-E) sends an initialization message coded in radio-frequency signals sent at increasing power levels to other modules, then termed receiving modules (100B-R), said initialization message including the identifier of the sending module (100B-E), each of the receiving modules (100B-R) being configured to receive at least one initialization message sent by the sending module (100B-E) and to send at least one response message including at least the identifier of said receiving module (100B-R), the sending module (100B-E) being configured to receive a response message from each receiving module (100B-R) in order to determine the set of proximity scores with respect to the receiving modules (100B-R).