US 2017/0289353 A1 · Dynamic Throttling and Real-Time Scheduling of Notifications Using a Campaign Management System

Abstract

This disclosure sets forth systems and techniques that automatically allocate and throttle back resource capacity to multiple campaign events, in real-time, based on campaign event priorities and a supply and demand of available resource capacity. For example, a campaign management system may re-allocate unused resource capacity to a particular campaign event based on the particular campaign event's real-time demand for additional resource capacity. Unused resource capacity may originate from a common pool of resource capacity, or from other campaign events that have an over-allocation of resource capacity that is being underutilized. Further, the techniques described herein also describe throttling back resource capacity of a particular campaign event in response to determining that an existing pool of available resource capacity is unable to serve the particular campaign event's requirements.

Claims13

Dependent claims

A system, comprising:

one or more processors;
memory coupled to the one or more processors, the memory including one or more modules that are executable by the one or more processors to:
receive a first campaign event and a second campaign event for distribution to at least one client device;
associate a first priority score to the first campaign event and a second priority score to the second campaign event;
allocate a first resource capacity of a server for an execution of the first campaign event and a second resource capacity of the server for an execution of the second campaign event;
execute, on the server, the first campaign event using the first resource capacity and the second campaign event using the second resource capacity;
monitor a first utilization of the first resource capacity and a second utilization of the second resource capacity;
and
adjust, in real-time, the first resource capacity and the second resource capacity based at least in part on the first priority score and the second priority score.

6 more elements

One or more non-transitory computer-readable media storing computer-executable instructions that, when executed on one or more processors, performs acts comprising:

p1 receiving at least one campaign event for distribution to a plurality of client devices, the at least one campaign event including a first notification that solicits a response from individual client devices of the plurality of client devices;
allocating a resource capacity on a server for an execution of the at least one campaign event;
executing the at least one campaign event using the resource capacity allocated on the server;
receiving, from at least one client device of the plurality of client devices, a response associated with the at least one campaign event;
causing, via the resource capacity on the server, a second notification to be sent to the at least one client device based at least in part on receiving the response;
monitoring a utilization of the resource capacity, the utilization being based on the execution of the at least one campaign event and the second notification being sent to the at least one client device;
and
adjusting, in real-time, an amount of the resource capacity based at least in part on the utilization.

5 more elements

Dependencies are inferred from the claim text.

Dynamic Throttling and Real-Time Scheduling of Notifications Using a Campaign Management System

Life of this patent

Dynamic Throttling and Real-Time Scheduling of Notifications Using a Campaign Management System

Life of this patent

Abstract

Claims13