Monitoring and controlling perception of an online profile of a user

A computer program product for monitoring and controlling an online profile of a user, the computer program product comprising a computer readable storage medium having program instructions embodied therewith, the program instructions executable by a processor to cause the processor to:

• receive a desired persona score for a characteristic associated with an online identity of a user;
• in response to receiving a data request from the user to access a first web site:
• forward the data request to a target Uniform Resource Identifier (URI) of the first web site;
• receive a response from the first web site;
• forward the data request and the desired persona score to an intelligence service system;
• receive a list of other URIs of other web sites from the intelligence service system;
• and
• counteract the access to the first web site by spawning multiple threads in accordance with the list received, wherein the multiple threads spawned are transparent to the user;
• and
• in response to receiving an original data post submission from the user:
• receive a translation option from the user;
• alter the original data post submission based on the translation option;
• map the altered data post submission to a first key;
• and
• post the altered data post submission to a target web site, wherein the original data post submission is viewable only by the user and other users with the first key.