US 2017/0287013 A1Published application

Identifying characteristics used for content selection by an online system to a user for user modification

AssigneeFacebook, Inc.

InventorsGianluca Iannaccone, Matthew Hural

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Abstract

Content presented to a user of an online system is presented along with an option allowing the user to view one or more reasons for presentation of the advertisement content to the user and one or more characteristics of the user satisfying targeting criteria associated with the content. For example, a description identifying one or more selected characteristics of the user satisfying the targeting criteria is presented along with the content. The online system selects the one or more characteristics presented along with the content by applying one or more rules to characteristics of the user satisfying targeting criteria included in the content. The rules may account for accuracy of models used to determine whether the user has characteristics, revenue received by the online system from presenting content associated with targeting criteria identifying various characteristics, or prevalence of characteristics among users or targeting criteria of content.

Claims20

Dependent claims

A method comprising:

receiving, at an online system, a content item including targeting criteria, the targeting criteria identifying one or more characteristics of users of the online system eligible to be presented with the content item;
identifying an opportunity to present content to a user of the online system;
identifying characteristics associated with the user by the online system;
selecting the content item for presentation to the user based on the identified characteristics satisfying at least a threshold amount of the targeting criteria included in the content item;
selecting one or more characteristics of the user satisfying the targeting criteria included in the content item;
presenting the content item to the user in conjunction with a description of the selected one or more characteristics to the user;
receiving an input from the user to prevent subsequent presentation of additional content items associated with targeting criteria satisfied by the selected one or more characteristics;
and
identifying additional content items including targeting criteria satisfied by the selected one or more characteristics as ineligible for presentation to the user.

6 more elements

A computer program product comprising a computer readable storage medium having instructions encoded thereon that, when executed by a processor, cause the processor to:

select a content item for presentation to a user of an online system, the content item associated with one or more targeting criteria satisfied by characteristics associated with the user;
select one or more characteristics of the user satisfying the targeting criteria associated with the content item;
present the content item to the user in conjunction with a description of the selected one or more characteristics to the user;
receive an input from the user to prevent subsequent presentation of additional content items associated with targeting criteria satisfied by the selected one or more characteristics;
and
store information preventing comparison of the selected one or more characteristics to targeting criteria associated with additional content items in response to receiving the input.

3 more elements

Dependencies are inferred from the claim text.