Method and apparatus for providing network information

A machine-readable storage medium, comprising executable instructions that, when executed by a processor, facilitate performance of operations, comprising:

• receiving an advertising request message from a mobile device;
• determining whether an advertising exchange server associated with the advertising request is permitted to receive enhanced information from a service provider associated with the mobile device;
• responsive to determining that the advertising exchange server is permitted to receive the enhanced information, determining whether the service provider is permitted to provide location information associated with the mobile device;
• and
• responsive to determining that the service provider is permitted to provide location information, modifying the advertising request message at least by:
• accessing the location information associated with the mobile device;
• appending the location information to a header of the advertising request message;
• and
• transmitting the advertising request message to the advertising exchange server.

A method, comprising:

• receiving, by a system comprising a processor, an advertising request message from a mobile device;
• determining, by the system, if an advertising exchange server associated with the advertising request is permitted to receive enhanced information associated with the mobile device;
• determining, by the system, if a service provider is permitted to provide location information associated with the mobile device responsive to determining that the advertising exchange server associated with the advertising request is permitted to receive the enhanced information;
• responsive to determining that the service provider is permitted to provide location information, adding, by the system, location information associated with the mobile device to a header of the advertising request message;
• and
• transmitting, by the system, the advertising request message to the advertising exchange server.