Method and system for managing authority to control digital signage, and non-transitory computer-redable recording medium therefor

A system which manages a control authority over a digital signage, comprising:

• an interfacing unit configured to, if a search request for a digital signage is received from a first user device, providing, to the first user device, information upon at least one digital signage over which the first user device is capable of making a request to have a control authority;
• and
• a control authority managing unit configured to, if a request for a control authority over a first digital signage is received from the first user device, determining the control authority over the first digital signage to be assigned to the first user device with reference to context information regarding at least one of the first user device, a user account related to the first user device and the first digital signage.