Consumption based subscription frequency recommendations

A non-transitory computer-readable storage medium having stored therein instructions, the instructions, when executed by at least one computing device, cause the at least one computing device to:

• identify a subscription for recurring purchases of a first item associated with a plurality of customer profiles, a customer profile comprises one or more customer attributes that indicate demographic information and regional information;
• detect an event associated with a first customer based at least on a purchase of a second item different than the first item;
• determine a similarity vector between one or more of the plurality of customer profiles associated with customers that purchased the second item, the similarity vector includes a weight for at least one customer attribute having a common occurrence in the one or more of the plurality of customer profiles;
• determine a modified customer attribute for a first customer profile associated with the first customer based at least on the similarity vector;
• and
• modify a first subscription associated with the first customer profile, for recurring purchases of the first item, based at least on the modified customer attribute.

A method comprising:

• identifying a subscription for recurring purchases of a first item associated with a plurality of customer profiles, a customer profile comprises one or more customer attributes that indicate demographic information and regional information;
• detecting an event associated with a first customer based at least on a purchase of a second item different than the first item;
• determining a similarity vector between one or more of the plurality of customer profiles associated with customers that purchased the second item, the similarity vector includes a weight for at least one customer attribute having a common occurrence in the one or more of the plurality of customer profiles;
• determining a modified customer attribute for a first customer profile associated with the first customer based at least on the similarity vector;
• and
• modifying a first subscription associated with the first customer profile, for recurring purchases of the first item, based at least on the modified customer attribute.