Information presentation method, apparatus, and system based on electronic waybill

An apparatus for displaying information on an electronic waybill, comprising:

• an attribute information obtaining unit, configured to obtain attribute information of order information according to the order information;
• a presentation information obtaining unit, configured to filter out, in a preset information system, based on characteristic information of at least one of an order receiver or an order provider in the attribute information, presentation information corresponding to at least one of the order receiver or the order provider, wherein the presentation information is related to the attribute information;
• and
• a presentation information display unit, configured to display the presentation information on an electronic waybill.

An information presentation system, comprising an electronic waybill server, an advertisement system, and an e-commerce order system, wherein

• the e-commerce order system provides order information for the electronic waybill server;
• the electronic waybill server obtains attribute information of order information according to the order information provided by the e-commerce order system;
• the electronic waybill server filters out, in the advertisement system based on characteristic information of at least one of an order receiver or an order provider in the attribute information, presentation information corresponding to at least one of the order receiver or the order provider;
• and
• the electronic waybill server outputs the presentation information to the e-commerce order system for displaying the presentation information on an electronic waybill in the e-commerce order system, wherein the presentation information is related to the attribute information.