User profile stitching

A system comprising:

• at least one non-transitory computer-readable medium and computer-executable instructions for determining that multiple social media profiles correspond to a common user;
• and
• a processor communicatively coupled to the at least one non-transitory computer-readable medium for executing computer-executable instructions, wherein executing the computer-executable instructions configures the processor to perform operations comprising:
• identifying, by a social media analysis tool, that each of a first social media profile from a first social media platform, a second social media profile from a second social media platform, and a third social media profile from a third social media platform have common values for one or more attributes;
• calculating, by the social media analysis tool, a probability of the first social media profile and the second social media profile being associated with a single user based on the first social media profile and the second social media profile having a first common value for at least a first attribute but a different value for a second attribute;
• determining, by the social media analysis tool, that there is a high probability the first social media profile and the third social media profile are associated with the single user and a high probability that the third social media profile and the second social media profile have a second common value for at least the second attribute;
• and
• responsive to said determining, increasing, by the social media analysis tool, the probability of the first social media profile and the second social media profile being associated with the single user.

A computer-readable storage medium storing non-transitory computer-executable program instructions, wherein when executed by a processor the program instructions cause the processor to perform a method comprising:

• a step for identifying, by a social media analysis tool, that each of a first social media profile from a first social media platform, a second social media profile from a second social media platform, and a third social media profile from a third social media platform have common values for one or more attributes;
• a step for calculating, by the social media analysis tool, a probability of the first social media profile and the second social media profile being associated with a single user based on the first social media profile and the second social media profile having a first common value for at least a first attribute but a different value for a second attribute;
• a step for determining, by the social media analysis tool, that there is a high probability the first social media profile and the third social media profile are associated with the single user and a high probability that the third social media profile and the second social media profile have a second common value for at least the second attribute;
• and
• a step for responsive to said determining, increasing, by the social media analysis tool, the probability of the first social media profile and the second social media profile being associated with the single user.