Displaying Temporary Profile Content Items on Communication Networks

The method of claim 13, wherein the one or more entities relevant to the first user are determined based on:

• a user selection,
• one or more social signals associated with the first user,
• the social-graph information associated with the first user, or
• any combination thereof.

One or more computer-readable non-transitory storage media embodying software that is operable when executed to:

• access, from a data store of the communication network, user information associated with a first user of the communication network;
• identify one or more entities associated with the communication network that are relevant to the first user based on the user information;
• retrieve, for each identified entity, one or more content frames associated with the entity, wherein each content frame is configured to be displayed in association with a particular content item associated with the first user;
• rank the one or more content frames based on the user information;
• and
• send, to a client device of the first user, one or more of the content frames for display to the first user in ranked order, wherein each content frame is selectable by the first user to display the selected content frame in association with a particular content item for a specified period of time.

A system comprising:

• one or more processors;
• and a memory coupled to the processors comprising instructions executable by the processors, the processors operable when executing the instructions to:
• access, from a data store of the communication network, user information associated with a first user of the communication network;
• identify one or more entities associated with the communication network that are relevant to the first user based on the user information;
• retrieve, for each identified entity, one or more content frames associated with the entity, wherein each content frame is configured to be displayed in association with a particular content item associated with the first user;
• rank the one or more content frames based on the user information;
• and
• send, to a client device of the first user, one or more of the content frames for display to the first user in ranked order, wherein each content frame is selectable by the first user to display the selected content frame in association with a particular content item for a specified period of time.