Smart variable expressive text or graphics for electronic communications

A computer program product comprising a non-transitory computer readable medium including a computer readable program, wherein the computer readable program when executed on a computer causes the computer to perform operations comprising:

• providing a user interface for inputting content and specifying an appearance of the content;
• receiving the content and an appearance control input via the user interface;
• responsive to the appearance control input, creating a message including the content and formatting information;
• and
• sending the message including the content and the formatting information.

A system comprising:

• a processor;
• and
• a memory storing instructions that, when executed, cause the system to perform operations comprising:
• providing a user interface for inputting content and specifying an appearance of the content;
• receiving the content and an appearance control input via the user interface;
• responsive to the appearance control input, creating a message including the content and formatting information;
• and
• sending the message including the content and the formatting information.