System and method of manufacturing extended content labels

A system for manufacturing extended content labels, comprising:

• a first label processing station configured to receive label stock comprising a liner layer and a face stock layer, and to de-laminate the liner layer from the face stock layer, the face stock layer and the liner layer each having a top surface and a bottom surface, the bottom surface of the face stock layer having an adhesive layer adhering the face stock layer to the liner layer;
• a second label processing station configured to print a first face stock image onto the top surface of the liner layer;
• and
• a third label processing station configured to transfer the printed face stock image to the bottom surface of the face stock layer by re-laminating the face stock layer with the liner layer;
• and
• a fourth label processing station configured to print a second face stock image onto the top surface of the face stock layer.

An extended content label, comprising:

• a liner layer;
• and
• a face stock layer comprising a top surface, a bottom surface, an adhesive layer applied to the bottom surface, a first face stock image disposed below the adhesive layer over less than an entire surface area of the face stock layer, an adhesive deadener layer disposed below the first face stock image, and a second face stock image applied to the top surface,
• wherein the adhesive layer at a remainder of the surface area adheres the face stock layer to the liner layer.