Determining Advertisement Locations Based on Customer Interaction
AssigneeComcast Cable Communications, LLC
InventorJan Neumann
Life of this patent
Estimating the term…
Abstract
A system may determine the locations of advertisements and advertisement placement opportunities based on user interactions. User interactions may correspond to scene changes in the content item. Events such as tune outs and fast forwarding may indicate that a content item has begun or ended, or that an advertisement section has begun or ended. By aggregating and analyzing user interactions and other events, the system may accurately determine which portions of the content item contain advertisements and advertisement placement opportunities.
Claims21
A method comprising:
- receiving, by one or more computing devices, a content stream comprising at least one content segment that is sequentially followed by an advertisement
- aggregating, by the one or more computing devices, a plurality of user interactions associated with presentation of the content stream;
- determining, by the one or more computing devices and based on an aggregated plurality of user interactions, a location, in the content stream, of a boundary between the at least one content segment and the advertisement;
- and
- storing, by the one or more computing devices, information indicating the boundary.
(canceled)
The method of claim 12, wherein the plurality of user interactions further comprises a plurality of fast forward events, a plurality of tune-out events, or a plurality of volume change events.
A method comprising:
- receiving, by one or more computing devices, a plurality of user interactions associated with a content stream comprising at least one content segment that is sequentially followed by an advertisement;
- determining, by the one or more computing devices and based on a set of rules associated with the content stream and the plurality of user interactions, a user interaction value;
- determining, by the one or more computing devices and based on the set of rules associated with the content stream, a threshold value;
- determining, by the one or more computing devices and based on the user interaction value meeting the threshold value, a location, in the content stream, of a boundary between the at least one content segment and the advertisement;
- and
- storing, by the one or more computing devices, information indicating the boundary.
A method comprising:
- receiving, by one or more computing devices, a plurality of user interactions associated with a content stream comprising at least one content segment that is sequentially followed by an advertisement;
- aggregating, by the one or more computing devices, a plurality of user interactions associated with presentation of the content stream;
- determining, by the one or more computing device and based on a genre of the content stream, a set of rules associated with the content stream;
- determining, by the one or more computing devices and based on the set of rules, a threshold value;
- determining, by the one or more computing devices and based on the threshold value meeting an aggregated plurality of user interactions, a location, in the content stream, of a boundary between the at least one content segment and the advertisement;
- and
- providing information indicating the boundary to an advertisement insertion platform.
Dependencies are inferred from the claim text.