Image generation method and apparatus having location information-based geo-sticker

An image generation method, comprising:

• acquiring information about a location of a user device, without a camera application being executed;
• when the user device is found to enter an area, predetermined for the camera application, based on the acquired location information, displaying a message indicating entry into the predetermined area on a screen;
• when the camera application is executed using the message, receiving geo-items including at least one of a sticker and an effect corresponding to information about the predetermined area from a server;
• and
• when an image including a subject is captured using any one item included in the received geo-items, generating an image to which the one item is applied.

An image generation apparatus, comprising:

• a display unit for displaying a subject to be captured by a camera by executing a camera application on a user device;
• a determination unit for acquiring information about a location of the user device and determining whether the location of the user device based on the acquired location information is present in a predetermined area;
• a reception unit for, if it is determined that the location of the user device is present in the predetermined area, receiving geo-items including at least one of a sticker and an effect corresponding to information about the predetermined area from a server;
• and
• a generation unit for, when an image including the subject is captured using any one item included in the received geo-items, generating an image to which the one item is applied.