Cross-application service-driven contextual messages

A computer-implemented method for dynamically displaying contextual messages within a client application, the method comprising:

• retrieving content from a server computing device, the content comprising at least one rule and at least one contextual message;
• detecting, via a dynamic background application, an action associated with the client application;
• in response to detecting the action associated with the client application, identifying, via the dynamic background application, a contextual message from the at least one contextual message based on a rule from the at least one rule;
• and
• displaying, via the dynamic background application, the identified contextual message within the client application.

A system comprising:

• at least one processor;
• and
• memory encoding computer executable instructions that, when executed by the at least one processor, perform a method for dynamically displaying contextual messages within a client application, the method comprising:
• retrieving a rule and a contextual message from a server computing device;
• detecting, via a dynamic background application, a first occurrence of an action associated with a first client application;
• in response to detecting the first occurrence of the action associated with the first client application, displaying, via the dynamic background application, the contextual message within the first client application;
• receiving an updated rule and an updated contextual message from the server computing device;
• detecting, via the dynamic background application, a second occurrence of the action associated with the first client application;
• and
• in response to detecting the second occurrence of the action associated with the first client application, displaying, via the dynamic background application, the updated contextual message within the first client application.