System and method for augmented reality using a user-specific card

A method of displaying user specific augmented reality features at a user's mobile device in association with a physical instrument having alpha-numerical or graphical information including information associable with the user, the method comprising:

• providing for acquisition of the information from the physical instrument via the mobile device;
• sending the information via a network to a server;
• configuring the server to identify the user from the information;
• retrieving user-specific augmented reality features from the server and providing the features to the user's mobile device over said network;
• and
• enabling a display at the mobile device to present the user-specific augmented reality features in conjunction with the physical instrument when viewing the physical instrument at the display of the mobile device.

A system for displaying user specific augmented reality features at a user's mobile device in association with a physical instrument having alpha-numerical or graphical information including information associable with the user, the system comprising:

• a server storing data representing user-specific augmented reality features;
• and
• a software application to (i) configure the user's mobile device for acquiring the information when viewing a live image of the physical instrument using the mobile device camera and mobile device display and (ii) transmit through a communication network the acquired information to the server;
• the server arranged to (i) identify the user from the information, (ii) access the user-specific augmented reality features and (iii) provide user-specific augmented reality features to a user's mobile device in association with the physical instrument,
• the software application configuring the mobile device to display the user-specific augmented reality features in conjunction with the physical instrument when viewing the physical instrument at the display of the mobile device.