Business to Consumer Enterprise Software System
AssigneeMcNabb Technologies, LLC
InventorRitchie Hale
Life of this patent
Estimating the term…
Abstract
A business to consumer enterprise software system having a computer having a memory and a processor and non-transitory computer-readable instructions stored in the memory when executed by the processor provides a service cloud, a marketing cloud, a customer acquisition cloud, and a community cloud.
Claims20
A business to consumer enterprise software system comprising:
- a computer having a memory and a processor;
- non-transitory computer-readable instructions stored in the memory when executed by the processor provides the following modules:
- a service cloud for order processing, auto-ship management, reporting, customer value tracking, marketing tracking, call center console, lead manager, fraud alert and payment processing;
- a marketing cloud for customer journey and customer segmentation;
- a customer acquisition cloud for sales funneling, and sales funnel development;
- a community cloud to provide a customer shopping cart, a customer self-service function, and an incremental sales system;
- and
- an analytics cloud to provide segmentation and analysis of customer data points.
A method of analyzing a customer profile within a business to consumer enterprise software system, the software system providing a service cloud, a marketing cloud, a customer acquisition cloud, a community cloud, and an analytics cloud, the method comprising:
- obtaining customer data, the customer data including transactional data and non-transactional data;
- transforming a first subset of customer data from a first type to a second type, both the first type and the second type of the first subset of customer data being stored in the customer profile;
- transforming a second subset of customer data from a third type to a fourth type, both the third type and the fourth type of the second subset of customer data being stored in the customer profile;
- transforming a third subset of customer data from a fifth type to a sixth type, both the fifth type and the sixth type of the third subset of customer data being stored in the customer profile;
- sending the first type of the first subset of customer data to at least one of the service cloud, the marketing cloud, the customer acquisition cloud, or the community cloud;
- sending the second type of the first subset of customer data to the analytics cloud;
- sending the third type of the second subset of customer data to at least one of the service cloud, the customer acquisition cloud, the community cloud, or the analytics cloud;
- sending the fourth type of the second subset of customer data to the marketing cloud;
- sending the fifth type of the third subset of customer data to at least one of the service cloud, the customer acquisition cloud, the community cloud, or the analytics cloud;
- sending the sixth type of the third subset of customer data to the marketing cloud.
A logical table for organizing a plurality of product categories, the logical table comprising:
- a plurality of rows, each row of the plurality of rows corresponding to a respective category of products, each row having a respective parent row corresponding to a respective parent category of products;
- and
- a plurality of columns intersecting the plurality of rows to define a plurality of cells, each row having a respective sub-plurality of cells, wherein each respective sub-plurality of cells includes information related to the category of products corresponding to each row, the information including a product category name, a product category activation date, a date last modified, and a respective parent category reference, the respective parent category reference indicating the respective parent row of each row.
Dependencies are inferred from the claim text.