US 2017/0255865 A1Published application

Computer application action experimentation

AssigneeMicrosoft Technology Licensing, LLC

InventorsVlad Riscutia, Priya Vaidyanathan, Darron J. Stepanich, Scott Hoogerwerf

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Abstract

Experimentation action definitions can each define a different computer action. Execution rules can govern an execution order of the different computer actions. A set of computer-readable preference levels of a current user profile can be received. Each of the preference levels can be for a corresponding one of the executed actions being executed for the current user profile. The preference levels can correspond to user interface responses to the execution of the executed actions. One of the executed actions can be selected as a follow-up action to take for a subsequent user profile. The selecting can include selecting the follow-up action from among a plurality of available actions such as the executed actions. In response to the selection, execution of the selected follow-up action for a subsequent user profile can be requested.

Claims20

Dependent claims

A computer system comprising:

at least one processor;
and
memory comprising instructions stored thereon that when executed by at least one processor cause at least one processor to perform computer action experimentation acts comprising:
storing a set of pre-defined computer-readable experimentation action definitions in the computer system, with each of the action definitions defining a different computer application action;
storing execution rules in the computer system, with the execution rules governing an execution order of the different computer actions;
executing, via the computer system, a plurality of the different computer actions, as dictated by the execution rules, for a current computer-readable user profile that is active in the computer system during the execution of the actions, with each execution of one of the different computer actions utilizing a corresponding one of the action definitions;
for each of the executed actions, identifying via the computer system, a response to the execution of the action;
generating, via the computer system, a set of one or more computer-readable preference levels of the current user profile, with each of the one or more preference levels being for a corresponding one of the executed actions, the generating comprising evaluating, via the computer system, the identified responses to the executed actions;
selecting, via the computer system, one of the executed actions as a follow-up action to take in the computer system for a computer-readable subsequent user profile, with the selecting comprising applying a set of computer-readable selection rules to at least one of the one or more preference levels and accounting for one or more common characteristics between the subsequent user profile and the current user profile, and the selecting comprising selecting the follow-up action from among a plurality of available actions;
and
in response to the selecting, executing via the computer system, the selected follow-up action with a computer application for the subsequent user profile while the subsequent user profile is active in the computer system.

8 more elements

A computer-implemented method, comprising:

storing a set of computer-readable experimentation action definitions in a computer system, each of the action definitions defining a different computer action;
storing execution rules in the computer system, the execution rules governing an execution order of the different computer actions;
receiving a set of one or more computer-readable preference levels of a current user profile, with each of the one or more preference levels being for a corresponding one of the executed actions being executed for the current user profile, with the preference levels corresponding to user interface responses to the execution of the executed actions;
selecting, via the computer system, one of the executed actions as a follow-up action to take in the computer system for a subsequent user profile, with the selecting comprising applying a set of computer-readable selection rules to at least one of the one or more preference levels and accounting for one or more common characteristics between the subsequent user profile and the current user profile, and the selecting comprising selecting the follow-up action from among a plurality of available actions;
and
in response to the selecting, requesting via the computer system, execution of the selected follow-up action for the subsequent user profile.

3 more elements

Dependencies are inferred from the claim text.