Identification of individuals in images and associated content delivery

A method for identifying an individual's image at an event, wherein the individual is at least partly shown in a particular image taken at the event, comprising:

• electronically obtaining an image, taken on the same day as, and before or after, the event, in which the face of the individual is at least partly shown, and metadata about the image, wherein the metadata comprises RFID data or barcode data uniquely associated with the individual, wherein the RFID data is wirelessly obtained from an RFID tag worn or carried by the individual when the image is taken or the barcode data is scanned from a barcode carried by the individual when the image is taken;
• electronically analyzing, at one or more computers, the particular image and the image, using software comprising an appearance recognition technology component, to obtain recognition result information regarding the individual;
• and
• electronically determining an identity of the individual based at least in part on the RFID data or barcode data uniquely associated with the individual and the recognition result information.

A system for identifying an individual at an event who is least partly shown in a digital image taken at the event, comprising:

• a digital image module that electronically obtains, at one or more computers, the image and metadata about the image, wherein the metadata comprises RFID data uniquely associated with the individual, wherein the RFID data is wirelessly obtained, from an RFID tag worn or carried by the individual at the event, when the image is taken;
• a recognition module that electronically analyzes, at one or more computers, the image, using software comprising a facial recognition technology or appearance recognition technology component, to obtain recognition result information regarding the individual;
• and
• an identification module that electronically determines, at one or more computers, an identity of the individual based at least in part on the RFID data uniquely associated with the individual and the recognition result information.

A method for identifying an individual at an event whose face is at least partly shown in a digital image taken at the event, comprising:

• electronically obtaining, at one or more computers, the image and metadata about the image, wherein the metadata comprises RFID data uniquely associated with the individual, wherein the RFID data is wirelessly obtained, from an RFID tag worn or carried by the individual at the event, during the period when the image is taken;
• electronically analyzing, at one or more computers, the image, using software comprising an appearance recognition technology component, to obtain recognition result information regarding the individual;
• and
• electronically determining, at one or more computers, an identity of the individual based at least in part on the RFID data uniquely associated with the individual and the facial recognition result information.