Media Channel Identification with Multi-Match Detection and Disambiguation Based on Location

A non-transitory computer readable medium having stored thereon instructions executable by a processing unit to carry out operations comprising:

• determining that a fingerprint of media content being rendered by a media presentation device matches multiple reference fingerprints each corresponding with a different respective channel;
• responsive to determining that the fingerprint matches the multiple reference fingerprints each corresponding with a different respective channel, performing disambiguation based at least in part on location of the media presentation device, to determine which channel carries the media content being rendered by the media presentation device;
• and
• taking action based on the determined channel.

A system comprising:

• a network communication interface;
• a processing unit;
• non-transitory data storage;
• and
• program instructions stored in the non-transitory data storage and executable by the processing unit to carry out operations including:
• receiving from a media presentation device, via the network communication interface, a fingerprint of media content being rendered by the media presentation device,
• determining that the received fingerprint matches multiple reference fingerprints each corresponding with a different respective channel,
• responsive to determining that the received fingerprint matches the multiple reference fingerprints each corresponding with a different respective channel, performing disambiguation based at least in part on a location of the media presentation device, to determine which channel carries the media content being rendered by the media presentation device, and
• taking action based on the determined channel.