Content presentation based on a multi-task neural network

A system comprising:

• a processor;
• a memory communicatively coupled to the processor and bearing instructions that, upon execution by the processor, cause the system to at least:
• detect a request from a computing device of a user for a web page;
• access features associated with the user based on the request;
• predict user responses to candidate variations of the web page based on a multi-task neural network, wherein
• the features associated with the user correspond to an input layer of the multi-task neural network,
• the candidate variations of the web page correspond to tasks of an output layer of the multi-task neural network,
• the tasks specify usage of the candidate variations of the web page, and
• a hidden layer of the multi-task neural network shares knowledge about the input layer across the output layer;
• select a variation of the web page from the candidate variations of the web page based on the user responses;
• and
• provide the variation of the web page for presentation at the computing device based on a task of the multi-task neural network corresponding to the variation.

A computer-readable storage medium storing instructions that, when executed on a system, configure the system to perform operations comprising:

• detecting an interaction of a client with a server;
• accessing features associated with the client based on the interaction;
• predicting responses of the client to potential presentations of content at the client based on a multi-task neural network, wherein
• the features associated with the client correspond to an input layer of the multi-task neural network,
• the potential presentations of content corresponds to tasks of an output layer of the multi-task neural network,
• the tasks specify usage of the potential presentations of content, and
• a hidden layer of the multi-task neural network shares knowledge about the input layer across the output layer;
• selecting a presentation of content from the potential presentations of content based on the responses;
• and
• providing the presentation of content to the client based on a task of the multi-task neural network corresponding to the presentation of content.