Multiple account registration using optical code image

A media playback device that loads a first application program into memory, the media playback device comprising:

• an optical interface for receiving information from an optical code image, the information identifying at least one media service, the information comprising a first universal resource locator and an identifier of the media playback device;
• a processor that executes computer instructions to communicate with a network interface acting to access a first server using the first universal resource locator, the first server returning a second universal resource locator of a second server;
• memory available to the processor for storing downloaded instructions of the first application program from the second server for a first media service, the first application program being selected by the first server to be compatible with the media playback device and the at least one media service, whereby the processor executes the downloaded instructions and installs the first application program onto the media playback device.