Methods, apparatus, and articles of manufacture to identify media delivery

A tangible machine readable storage medium comprising machine readable instructions which, when executed, cause a machine to at least:

• provide a media monitor to a media presentation device after a selection of a user of the media presentation device as a participant in an audience measurement panel, the media monitor to generate a media log entry including first source address information, first destination address information, first source port information, first destination port information, and media identification information associated with a media receiving event in response to detection of a media receiving event;
• process a first log file received from the media monitor that includes the media log entry;
• determine if the media log entry corresponds to a reference log entry from a media provider;
• in response to detecting the corresponding reference log entry, store the media identification information from the media log entry in association with the media monitor;
• generate an exposure report that associates media identified in the media information with the media provider that provided the media to the media presentation device.

An apparatus to identify media delivered to media receivers, the apparatus comprising:

• a processor;
• memory comprising machine readable instructions which, when executed by the processor, cause the processor to at least:
• provide a media monitor to a media presentation device after a selection of a user of the media presentation device as a participant in an audience measurement panel, the media monitor to generate a media log entry including first source address information, first destination address information, first source port information, first destination port information, and media identification information associated with a media receiving event in response to detection of a media receiving event;
• a log collector to receive a first log file from the media monitor that includes the media log entry;
• a log entry matcher to determining if the media log entry corresponds to a reference log entry from a media provider;
• a media logger to store an identification of media from the media log entry in association with the media presentation device in response to the log entry matcher identifying a match;
• an exposure report generator to generate an exposure report that associates media identified in the media information with the media provider that provided the media to the media presentation device.