Electro-optic apparatus and control method thereof

An electro-optic apparatus comprising:

• an electro-optical panel in which a plurality of pixels are arranged;
• an optical path shifting element that is capable of changing an optical path of light which is emitted from the electro-optical panel;
• an optical path shifting element drive unit that drives the optical path shifting element such that, when one frame period of a high resolution image signal is divided into a plurality of unit periods which include a first unit period and a second unit period subsequent to the first unit period, and when it is assumed that a pixel shift state in which light emitted from a predetermined pixel of the electro-optical panel reaches a first position of a display screen is set to a first state and a pixel shift state in which light reaches a second position that is different from the first position of the display screen is set to a second state, the optical path shifting element enters the first state in the first unit period and enters the second state in the second unit period;
• and
• an image processing unit that converts the high resolution image signal into a low resolution image signal, and generates an output image signal which controls the plurality of pixels according to the low resolution image signal,
• wherein the image processing unit performs an overdrive process which compensates for response characteristics of the electro-optical panel according to the pixel shift state, and generates the output image signal.