Global online digital asset management (dam)

A computer-implemented method for managing a digital asset, comprising:

• acquiring one or more media content assets;
• acquiring metadata describing the one or more media content assets, wherein the metadata enables a search of the one or more media content assets within a content repository;
• storing the one or more media content assets and metadata in the content repository;
• providing an online collaboration tool that is configured to:
• provide a discussion thread regarding the one or more media content assets in the content repository;
• manage, control, and provide preview, download, and upload capability, of the one or more media content assets, to a defined set of one or more users;
• provide search capability of the content repository for the one or more media content assets based on the metadata;
• provide opt-in capability to allow the one or more users to opt-in to receive notifications regarding the one or more media content assets;
• and
• provide a multi-contributional workspace wherein one or more of the one or more users, that have authorization, preview, download, and upload the one or more media content assets.