Eliciting positive responses to a social media posting

A computer readable storage medium storing a program of instructions executable by a machine to perform a method of communicating social media content over a computer network via one or more social media services, the method comprising:

• receiving content from a first node of an online social network;
• generating automatically a set of topics in the content;
• inspecting a target audience of the content by monitoring online activities of the target audience, the monitoring online activities comprising monitoring processor threads running on the one or more processors;
• determining, based on the monitoring of the online activities, topic popularity corresponding to a topic in the set of topics over a plurality of time ranges, the topic popularity indicating a degree to which the topic is popular with the target audience at a given time range;
• generating a trending metric associated with the topic, the trending metric indicating a degree to which the topic is currently popular among all users of the online social network;
• generating a weighted topic popularity for a respective one of the plurality of time ranges, as a function of the topic popularity, the trending metric, and an elapsed time between time associated with the respective time range and a preferred time for posting the content;
• selecting a time range from the plurality of time ranges based on the weighted topic popularity;
• and
• posting the content at the selected time range on the online social network.

A system for communicating social media content over a computer network via one or more social media services, comprising:

• one or more hardware processors;
• a user interface operable to execute on the one or more hardware processors and further operable to receive content from a first node of an online social network;
• one or more of the hardware processors operable to generate automatically a set of topics in the content,
• the one or more of the hardware processors further operable to inspect a target audience of the content by monitoring online activities of the target audience, the monitoring online activities comprising monitoring processor threads running on the one or more of the hardware processors,
• the one or more of the hardware processors further operable to determine based on the monitoring of the online activities, topic popularity corresponding to a topic in the set of topics over a plurality of time ranges, the topic popularity indicating a degree to which the topic is popular with the target audience at a given time range,
• the one or more of the hardware processors further operable to generate a trending metric associated with the topic, the trending metric indicating a degree to which the topic is currently popular among all users of the online social network,
• the one or more of the hardware processors further operable to generate a weighted topic popularity for a respective one of the plurality of time ranges, as a function of the topic popularity, the trending metric, and an elapsed time between time associated with the respective time range and a preferred time for posting the content,
• the one or more of the hardware processors further operable to select a time range from the plurality of time ranges based on the weighted topic popularity,
• the one or more of the hardware processors further operable to post the content at the selected time range on the online social network via the user interface.