Personalized mobile application re-engagement

A system comprising:

• one or more processors;
• and
• one or more memory elements including instructions that when executed cause the one or more processors to:
• identify an application that is installed on a user device;
• accept a bid from a sponsor associated with the application for presenting customized content on the user device after installation of the application on the user device;
• identify, after the accepting, an opportunity to present content on the user device including receiving a request for content that identifies the user device;
• conduct an auction including evaluating the accepted bid along with other bids;
• determine that the accepted bid is the winning bid in the auction and providing, in response to the determining, a shell for the customized content;
• enable the shell to be populated with data stored on the user device to produce the customized content;
• and
• provide the customized content for presentation on the user device in response to the identified opportunity.

A computer program product tangibly embodied in a computer-readable storage device and comprising instructions that, when executed by a processor, cause the processor to:

• identify an application that is installed on a user device;
• accept a bid from a sponsor associated with the application for presenting customized content on the user device after installation of the application on the user device;
• identify, after the accepting, an opportunity to present content on the user device including receiving a request for content that identifies the user device;
• conduct an auction including evaluating the accepted bid along with other bids;
• determine that the accepted bid is the winning bid in the auction and providing, in response to the determining, a shell for the customized content;
• enable the shell to be populated with data stored on the user device to produce the customized content;
• and
• provide the customized content for presentation on the user device in response to the identified opportunity.