Generating Advertisements Based On Proximate Computing Devices

Abstract

Techniques include identifying one or more proximate devices (e.g., networked computing devices, or networked appliances) that are located proximate to a user device (e.g., a mobile computing device, such as a smartphone, or a tablet) using a local wireless network (e.g., Wi-Fi, Bluetooth, or NFC). The techniques further include generating one or more advertisements (ads) based on the identified proximate devices, based on one or more device types (e.g., categories) associated with the devices, and/or based on one or more states of the devices. In some examples, the techniques include transmitting an indication of the identified proximate devices, their types, and/or their states to an ad system and receiving the ads from the system in response to transmitting the indication. The techniques also include displaying the ads to a user at the user device (e.g., within a software application executing on the device).

Dependencies are inferred from the claim text.