Processes and systems for playing games via nfc tag usage

A process for playing a game comprising:

• purchasing a product with an information tag associated therewith;
• scanning the information tag with a portable electronic device (PED), the PED directed to at least one gaming website from information obtained from the information tag;
• playing a first game on the at least one gaming website;
• and
• interacting with the at least one gaming website by playing the first game again, playing a second game online or collecting winnings online from playing at least one of the first game and the second game.

A system for online gaming comprising:

• a product with an NFC tag associated therewith;
• a communication network;
• a website;
• and
• a portable electronic device (PED) operable to read information from said NFC tag, be directed to said website via said communication network and play a game and collect winnings from playing the game.