Marketing communication tracking

A method comprising:

• storing, by a computer, user data corresponding to a plurality of users, wherein the user data includes data corresponding to a particular user of the plurality of users;
• detecting, by the computer, that a first electronic communication was sent to the particular user, wherein the first electronic communication is associated with a first tracking identifier;
• based on the first tracking identifier, the computer detecting a time that the first electronic communication was delivered to the particular user;
• receiving, by the computer, a second tracking identifier, wherein the second tracking identifier is associated with a second electronic communication sent from the particular user after receipt of the first electronic communication;
• based on the second tracking identifier, the computer determining that the second electronic communication was sent from the particular user in response to the first electronic communication;
• based on the first tracking identifier and the second tracking identifier, the computer determining a time interval between the time that the first electronic communication was delivered to the particular user and a time the second electronic communication was sent from the particular user;
• storing, by the computer, the determined time interval as user response activity data;
• based on the storing, the computer updating the user data to include the user response activity data;
• and
• based on the updated data, the computer determining marketing statistics for at least one of the plurality of users.

A system comprising:

• a processor;
• and
• a memory coupled to the processor, wherein the memory has stored thereon instructions executable by the system to cause the system to perform operations comprising:
• storing user data corresponding to a plurality of users, wherein the user data includes data corresponding to a particular user of the plurality of users;
• detecting that a first electronic communication was sent to the particular user, wherein the first electronic communication is associated with a first tracking identifier;
• based on the first tracking identifier, detecting a time that the first electronic communication was delivered to the particular user;
• receiving a second tracking identifier, wherein the second tracking identifier is associated with a second electronic communication sent from the particular user after receipt of the first electronic communication;
• based on the second tracking identifier, determining that the second electronic communication was sent from the particular user in response to the first electronic communication;
• based on the first tracking identifier and the second tracking identifier, determining a time interval between the time that the first electronic communication was delivered to the particular user and a time the second electronic communication was sent from the particular user;
• storing the determined time interval as user response activity data;
• based on the storing, updating the user data to include the user response activity data;
• and
• based on the updated data, determining marketing statistics for at least one of the plurality of users.

A non-transitory computer-readable medium having stored thereon instructions executable by a computer system to cause the computer system to perform operations comprising:

• storing user data corresponding to a plurality of users, wherein the user data includes data corresponding to a particular user of the plurality of users;
• detecting that a first electronic communication was sent to the particular user, wherein the first electronic communication is associated with a first tracking identifier;
• based on the first tracking identifier, detecting a time that the first electronic communication was delivered to the particular user;
• receiving a second tracking identifier, wherein the second tracking identifier is associated with a second electronic communication sent from the particular user after receipt of the first electronic communication;
• based on the second tracking identifier, determining that the second electronic communication was sent from the particular user in response to the first electronic communication;
• based on the first tracking identifier and the second tracking identifier, determining a time interval between the time that the first electronic communication was delivered to the particular user and a time the second electronic communication was sent from the particular user;
• storing the determined time interval as user response activity data;
• based on the storing, updating the user data to include the user response activity data;
• and
• based on the updated data, determining marketing statistics for at least one of the plurality of users.