Determining relevant content for keyword extraction
AssigneeAdobe Systems Incorporated
InventorsAnmol Dhawan, Walter W. Chang, Sachin Soni, Ashish Duggal
Life of this patent
Estimating the term…
Abstract
The present disclosure is directed toward systems and methods for analyzing user-specific information and determining content within one or more web pages that has been experienced by one or more users. Furthermore, the present disclosure is directed toward identifying and providing actionable data based on keywords experienced by one or more users.
Claims20
In a digital medium environment for analyzing web traffic, a method for enhancing analytics of user navigation of a website comprising:
- identifying a first user navigation path comprising navigation from a first web page to a second web page by a user;
- identifying a first set of keywords from content experienced by the user from the first web page;
- identifying a second set of keywords from content experienced by the user from the second web page;
- associating the first set of keywords with a navigation from the first web page to the second web page;
- associating the second set of keywords with a navigation away from the second web page;
- and
- generating a report associated with the first user navigation path, wherein the report is based, at least in part, on the association of the first set of keywords with the navigation from the first web page to the second web page, and on the association of the second set of keywords with the navigation away from the second web page.
In a digital medium environment for analyzing web traffic, a method for enhancing analytics of user navigation of a website comprising:
- identifying a user navigation path comprising a plurality of web pages including at least a first web page and a second web page of a website navigated by a user, wherein the second web page represents the user's exit point from the website;
- identifying a first set of keywords from content experienced by the user from the first web page;
- identifying a second set of keywords from content experienced by the user from the second web page within a threshold amount of time preceding the user's exit from the website;
- associating the first set of keywords with a navigation from the first web page to the second web page;
- associating the second set of keywords with a navigation away from the website;
- and
- generating a fallout report associated with the user navigation path, wherein the fallout report is based, at least in part, on the association of the second set of keywords with the navigation away from the website.
In a digital medium environment for analyzing web traffic, a system for enhancing analytics of user navigation of a website comprising:
- at least one processor;
- and
- at least one non-transitory computer-readable storage medium storing instructions thereon that, when executed by the at least one processor, cause the system to:
- identify a first user navigation path comprising navigation from a first web page to a second web page by a user;
- identify a first set of keywords from content experienced by the user from the first web page;
- identify a second set of keywords from content experienced by the user from the second web page;
- associate the first set of keywords with a navigation from the first web page to the second web page;
- associated the second set of keywords with a navigation away from the second web page;
- and
- generate a report associated with the first user navigation path, wherein the report is based, at least in part, on the association of the first set of keywords with the navigation from the first web page to the second web page, and the association of the second set of keywords with the navigation away from the second web page.
Dependencies are inferred from the claim text.