Proximity based entitlement sharing

A system, comprising:

• a first user device;
• a second user device;
• and
• a content provider, wherein the content provider provides to a second user identified via the second user device, access to one or more protected media contents from a first media content library associated with a first user identified via the first user device upon a determination that the first and second users are proximate to each other.

A system, comprising:

• a first user device;
• a second user device;
• a first content provider providing a first set of one or more protected media contents to a first user associated with the first user device;
• a second content provider providing a second set of one or more protected media contents to a second user associated with the second user device;
• and
• a server adapted to allow temporary access by the second user to the first set of the one or more protected media contents and allow temporary access by the first user to the second set of the one or more protected media contents upon a determination that the first and second user devices are proximate to each other.