Method and apparatus for providing ars service

A server for multimedia call (multimedia call server) providing a voice-screen composite automatic response system (ARS) service comprising:

• a communication unit configured to:
• receive a call request message from user equipment (UE), and
• transmit the call request message to a phone number of the call request message;
• a storage unit configured to store ARS content therein;
• and
• a controller configured to:
• determine whether ARS content corresponding to the phone number of the call request message is stored in the storage unit;
• and
• control the communication unit to instruct the UE to download the ARS content when ARS content corresponding to the phone number of the call request message is stored in the storage unit.

A method of providing a voice-screen composite automatic response system (ARS) service by user equipment (UE) comprising:

• transmitting a call request message to use an ARS service;
• receiving an instruction for downloading ARS content from a server for multimedia call (multimedia call server) located in an IP multimedia subsystem (IMS) network;
• and
• connecting to the multimedia call server.

A user equipment (UE) device for providing a voice-screen composite automatic response system (ARS) service comprising:

• a communication unit configured to:
• transmit a call request message, and
• receive an instruction for downloading ARS content from a server for multimedia call (multimedia call server) located in an IP multimedia subsystem (IMS) network;
• and
• a controller configured to control, when receiving the instruction for downloading ARS content, the communication unit to connect to the multimedia call server.