Merchandise pricing and display tag

The merchandise display tag of claim 9 wherein said pocket indented from said primary field is located within said primary field.

(canceled)

The merchandise display tag of claim 10 wherein said secondary pricing information insert is releasably secured to said planar face by slots other than those slots configured to receive said primary pricing information insert.

The merchandise display tag of claim 9 wherein said dimple is characterized as having a ramped profile rising as said dimple is distanced from said perimeter.

The merchandise display tag of claim 10 wherein said secondary pricing insert has a field for only cents.

The merchandise display tag of claim 10 wherein said secondary pricing insert has fields for cents and a decimal point.

The merchandise display tag for use in providing information about merchandise associated therewith, said merchandise display tag comprising a first substantially planar face and a perimeter, the tag having pockets with slots for receiving a primary pricing information insert within a primary field, a pocket indented from said primary field and having it dimple protruding therefrom, a bullet comprised of a second substantially planar face providing information about said merchandise, said bullet further comprising a region, a portion of which sized to extend within and be received by said pocket indented from said primary field, said region having means for receiving said dimple when said bullet is introduced at said perimeter.

A merchandise display tag for use in providing information about merchandise associated there with, a primary pricing information insert and a secondary pricing information insert, said merchandise display tag comprising a first substantially planar face and a perimeter, said tag having pockets with slots for receiving said primary pricing information insert removably secured to the planar face and by said slots, said primary pricing information insert having a first field and a second field, wherein said first field and said second field visually convey pricing information, said secondary pricing information insert being sized such that when inserted and made part of said merchandise display tag said secondary pricing information it resides over said second field and does not reside over said first field of said primary pricing information insert.