Commercializing manufacturer-direct products under a common brand

A computer-implemented method for commercializing manufacturer-direct products, the method comprising an intermediary company performing the following:

• qualifying and obtaining commitments from multiple manufacturers to allow the intermediary company to advertise products from the manufacturer under the intermediary company's brand name;
• assigning territories to physical showrooms that are authorized by the intermediary company but that are operated by entities other than the intermediary company and the manufacturer, and storing in a computer database for each assigned territory a list of physical showrooms and their operating entities associated with that territory;
• advertising for sale such products under the intermediary company's brand, the physical showrooms displaying products advertised for sale;
• receiving Internet orders and payments from customers for such products;
• retaining a first commission on the payments;
• using computer hardware accessing the database, for each product order and payment from customers, to match a customer's selected delivery address of an ordered product with an assigned territory, retrieve a list of the operating entities of physical showrooms in that territory, determine a second commission to be paid to each of the operators in that list, and transmit the second commission on the payments to operators of physical showrooms, wherein an operator of a physical showroom is entitled to receive a second commission for those orders placed from a territory assigned to that operator's physical showroom;
• transmitting a manufacturer's invoice amount of the payments to the manufacturers and effecting delivery of the ordered products.