US 2016/0260129 A1 · IDENTIFYING ASSOCIATIONS BETWEEN INFORMATION MAINTAINED BY AN AD SYSTEM AND INFORMATION MAINTAINED BY AN ONLINE SYSTEM

Abstract

Different online systems, such as an ad system or a social networking system, maintain different identifiers. An ad system identifies an association between an unsynced cookie maintained by an ad system and a user of the online system. The ad system identifies an overlap IP sequence including multiple occurrences of a user's user id and multiple occurrences of an unsynced cookie id in communications associated with an IP address over a given time period. The ad system determines an overlap score based on the identified overlap IP sequence. The overlap score determines how closely the unsynced cookie is associated with the user of the online system. The ad system determines whether the unsynced cookie id and the user id are associated with one another based on the overlap score. The ad system stores an association between the unsynced cookie and the user of the online system thereby generating a synced cookie.

Claims24

Dependent claims

A method comprising:

retrieving one or more activity logs including information about user activities captured by an online system and an ad system;
generating, based on the one or more activity logs, an internet protocol (IP) sequence for an IP address, the IP sequence identifying a plurality of occurrences of a user identifier and a plurality of occurrences of an ad system identifier in communications identifying the IP address within a period of time, the user identifier identifying a user of the online system;
determining an overlap score based on a number of times the user identifier and the ad system identifier co-occur in the IP sequence within the period of time;
determining, based on the overlap score, an association between the ad system identifier and the user identifier;
and
storing the association between the ad system identifier and the user identifier.

3 more elements

A computer program product comprising a computer-readable storage medium containing computer program code for:

retrieving one or more activity logs including information about user activities captured by a online system and an ad system;
generating, based on the one or more activity logs, an internet protocol (IP) sequence for an IP address, the IP sequence identifying a plurality of occurrences of a user identifier and a plurality of occurrences of an ad system identifier in communications identifying the IP address within a period of time, the user identifier identifying a user of the online system;
determining an overlap score based on a number of times the user identifier and the ad system identifier co-occur in the IP sequence within the period of time;
determining, based on the overlap score, an association between the ad system identifier and the user identifier;
and
storing the association between the ad system identifier and the user identifier.

3 more elements

Dependencies are inferred from the claim text.

Identifying associations between information maintained by an ad system and information maintained by an online system

Life of this patent

Identifying associations between information maintained by an ad system and information maintained by an online system

Life of this patent

Abstract

Claims24